Case Study: Green City Market raises $22K with Givebutter Livestream

Green City Market raises $22K with Givebutter Livestream

Green City Market, a Chicago-based nonprofit supporting local farmers and food access, faced the challenge of pivoting its major annual fundraising event online due to COVID-19 closures. With a small staff, they needed a cost-effective and functional virtual solution to engage their community and replace lost revenue, leading them to the vendor Givebutter and its Livestream product.

Using Givebutter Livestream, Green City Market hosted a hybrid virtual event with pre-recorded content, live-streamed conversations, and a Q&A session. The platform's integrated fundraising page, featuring custom donation amounts tied to their mission, made giving easy and transparent for attendees. The solution was a success, raising over $22,000 from 248 supporters, largely from new donors, with nearly all contributors opting to cover the processing fees themselves. Givebutter's support was also cited as instrumental in their ability to execute the event confidently.

Green City Market