Case Study: Family Reach raises $373K in a livestream cooking challenge with Givebutter

Family Reach raises $373K in a livestream cooking challenge with Givebutter

Family Reach, a national nonprofit supporting cancer patients facing financial crisis, needed to pivot its major fundraising events to a virtual format due to COVID-19. Their challenge was to create an engaging online experience that could replicate the success of their in-person events and mitigate a potential million-dollar loss. They turned to Givebutter to host a livestream fundraiser.

Using Givebutter's Livestream platform, Family Reach executed the Cooking Live Executive Challenge, a fully live virtual event featuring executives in a friendly cooking competition. The solution enabled real-time interaction with the audience and transparent, live fundraising tracking. Givebutter helped them raise over $373,000 from 383 supporters, successfully replacing their traditional events and opening new opportunities for virtual engagement long-term.

Family Reach