Case Study: Children of Armenia Fund raises $4.5M in a televised benefit with Givebutter

Children of Armenia Fund raises $4.5M with Givebutter

The Children of Armenia Fund (COAF) needed to pivot its major annual in-person gala to a virtual format due to the pandemic while also expanding its reach to a global Armenian diaspora. Their challenge was to find a stable and flexible fundraising platform capable of handling a high volume of international donors and registrants for a simultaneous televised broadcast. They partnered with Givebutter to use its fundraising pages and event platform.

Using Givebutter, COAF executed a star-studded televised benefit that was simulcast online and on Armenian television networks. The platform's reliability and ability to process international donations seamlessly were critical. The campaign became the most successful single fundraiser on Givebutter, raising over $4.5 million from 949 supporters to support Armenian youth. This significantly expanded COAF's donor base and established a new hybrid model for their future fundraising events.

Children of Armenia Fund