Case Study: Cannonball Kids’ Cancer Foundation raises over $27K with Givebutter

Cannonball Kids’ Cancer Foundation raises $27K with Givebutter

Cannonball Kids’ Cancer Foundation (CKc) sought to fund pediatric cancer research by turning a marathon run into a major fundraising opportunity. Their challenge was to find an accessible platform to manage a peer-to-peer campaign, allowing a team of individual fundraisers to share their personal stories and collectively reach a $25,000 goal. They chose Givebutter for its fundraising platform to power this effort.

Using Givebutter, CKc set up a central campaign page where individual team members could easily create personalized fundraising pages to share their own "why." The solution's ease of use allowed the team to promote the campaign effectively via email, text, and social media, dedicating each marathon mile to a child fighting cancer. Givebutter helped them surpass their goal, raising over $27,000 from 282 supporters. This amount was sufficient to fund an entire pediatric clinical cancer trial, directly impacting the development of better treatments for children.

Cannonball Kids’ Cancer Foundation