Case Study: 6AM City raises $41K and 1,000 supporters in a day with Givebutter

6AM City raises $41K and 1K supporters in a day with Givebutter

6AM City, a hyper-local media company serving seven southeastern U.S. cities, faced the challenge of raising funds to support its operations and retain its editorial staff during the COVID-19 pandemic. They sought a fundraising platform that was easy to set up and could effectively handle a short-term, high-impact campaign. They turned to Givebutter to utilize its peer-to-peer and team fundraising capabilities.

Using Givebutter, 6AM City implemented a 24-hour fundraising campaign that leveraged friendly competition between its city teams. The solution included intuitive setup, powerful storytelling, and a seamless donation process that encouraged donors to cover processing fees. The results were significant: Givebutter helped them raise over $40,000 from more than 1,000 supporters in a single day, enabling the company to retain its full staff and ensure communities stayed informed.

6AM City