Case Study: Wag! cuts release time from 40 minutes to 6 minutes with GitLab

How Wag! cut their release process from 40 minutes to just 6

Wag!, the popular on-demand dog-walking app with millions of users, faced a slow, fragile release process that required multiple systems and a handful of release engineers, often taking 40–60 minutes per release. To streamline development and bring operations and app delivery together, Wag! adopted GitLab’s CI/CD and DevOps platform (including pipelines integrated with Terraform and built-in security and license scanning).

GitLab helped Wag! consolidate source control, CI, CD and infrastructure testing into a single pipeline—staging full environments, running Terraform plans, and surfacing security/license issues automatically—so teams can deploy and roll back with confidence. As a result, Wag! cut their release process from roughly 40 minutes to just six minutes, now issues three releases a day (with plans for eight+), reduced manual effort, and accelerated their move toward fully automated deployments.

Wag!

Dave Bullock

Director of Engineering