Case Study: Hotjar achieves faster deployments with GitLab

How Hotjar deploys 50% faster with GitLab

Hotjar, an all-remote behavior analytics company with more than 100 employees, needed a better way to support its growing development team. The company was looking to replace Jenkins, improve Kubernetes integration, and gain end-to-end visibility across a more modern toolchain, while also keeping remote collaboration efficient. Hotjar chose GitLab Silver to help unify source code management and CI/CD.

With GitLab, Hotjar moved development and pipeline workflows into a single platform integrated with Kubernetes and AWS EKS. The change reduced build CI time by 30% versus Jenkins and cut deployment time in half, from about eight minutes to four. GitLab also helped Hotjar streamline review environments, reduce bottlenecks, and improve collaboration across its remote engineering teams.

Hotjar

Vasco Pinho

Team Lead, SRE