Case Study: Wish achieves 50% faster pipeline runtimes and scalable CI/CD with GitLab

GitLab CI checks off Wish’s list

Wish, a San Francisco–based e-commerce platform, faced a brittle, homegrown CI toolchain (TeamCity) that produced frequent failures, poor visibility, a single point of failure and restrictive licensing that limited scalability. Evaluating several options, Wish chose GitLab (GitLab CI/CD, Premium) to meet strict requirements for scalability, GitHub integration, monitoring, Docker support and no downtime upgrades.

GitLab implemented a fully integrated CI/CD platform that migrated all tests to run on every commit, provided end-to-end visibility and allowed independently scalable runners and services. Using GitLab, Wish cut pipeline runtime by 50%, increased runners threefold, achieved continuous deployments multiple times per day, and reduced last‑minute fixes to under 10 per release—freeing developer time and moving the team from debugging to innovation.

Wish

Weilu Jia

Head of Tools and Automation Infrastructure