Case Study: Conversica achieves 100% CI/CD coverage and 3x more pipelines with GitLab Ultimate

Conversica leads AI innovation with help from GitLab Ultimate

Conversica, a Foster City–based leader in AI-driven lead engagement software, struggled with a disjointed toolchain (TeamCity, Quay.io, GitHub) that left developers frustrated, slowed delivery, and made pipeline troubleshooting and security scanning difficult. To address this, Conversica selected GitLab and adopted GitLab Ultimate to consolidate CI/CD, source control, and deployment into a single platform.

Conversica mandated and self-hosted GitLab Ultimate, completing migration in three months, pairing teams to standardize pipelines and enable end-to-end visibility and one-click environment traceability. Using GitLab, they achieved 100% pipeline coverage, tripled the number of CI/CD pipelines running, increased pipeline implementations by 1.5x across projects, reduced developer idle time, and improved security and deployment scalability (ECR → EKS) through a clearer UI and transparent configuration.

Conversica

Rob Fulwell

Engineering Manager