Case Study: Procter & Gamble accelerates DevOps and software delivery with GitHub

GitHub brings DevOps to life at Procter & Gamble

Procter & Gamble, the consumer goods company behind brands like Tide, Crest, and Gillette, needed a more agile way to manage software development across a large and complex business. As e-commerce, fast-changing supply chains, and the need for frequent software updates increased, P&G turned to GitHub to centralize its DevOps and CI/CD tooling and better connect teams using tools like Jira, ServiceNow, Azure DevOps, and Jenkins.

GitHub helped Procter & Gamble standardize collaboration, automation, and security across development teams. P&G adopted features such as GitHub Actions, GitHub Pages, Dependabot, and branch protection to automate builds, deployments, documentation, dependency updates, and repository safeguards. With GitHub, P&G reduced time spent managing tools, improved traceability and compliance, and accelerated developers’ ability to deliver value faster.

Procter & Gamble

Danilo Suntal

Agile & DevOps Lead