Case Study: WCP Solutions achieves a refreshed brand identity with Girvin

WCP Solutions sets up for another 80 years of growth with Girvin

WCP Solutions, formerly known as West Coast Paper Company, was a long-established regional supplier that had expanded its services far beyond its paper distribution roots. The company's leadership needed to completely re-examine its corporate expression, including its name, to better reflect its modern personality, capabilities, and strengths. They hired the branding and design firm Girvin to help guide this strategic evolution.

Girvin implemented its BrandQuest workshop to build a new strategic foundation, which led to the development of a new name, identity, and comprehensive branding system. The solution was extended across all touchpoints, from print and web to a fleet of prominent yellow trucks. The president noted the outcomes were precise and collaborative, successfully repositioning the brand for future growth and strengthening its community presence throughout the Western states.

WCP Solutions