Case Study: Walmart.com creates an upscale furniture brand with Girvin

Walmart.com launches MŌDRN with Girvin after rounds of naming solutions

Girvin worked with Walmart.com's Private Brands Group to address the challenge of creating a new upscale furniture line. The customer needed a name and a positioned brand identity to appeal to a younger, more design-conscious demographic for their online store.

The solution from Girvin utilized their IDEATOR® methodology to develop the new brand, MŌDRN. Girvin created a full brand identity including a custom typographic solution and comprehensive guidelines for online, print, and packaging applications. The customer reported being very proud of the team's accomplishment and shared that the work had already received a lot of positive comments.

Walmart.com (Private Brands Group)