Case Study: Voss Water achieves brand clarity for multi-pack packaging with Girvin

Voss Water refreshes 3 multi-pack sizes with Girvin

Voss Water faced the challenge of needing to stand out in a crowded retail marketplace after expanding its product line into multi-packs. Their packaging had evolved in a piecemeal fashion, which muddied their distinctive brand image. They engaged the vendor Girvin for a strategic branding and design solution to create a cohesive packaging system.

Girvin implemented a new packaging design system using color, messaging, and graphic arrangement. This solution provided a consistent look for Voss multi-packs while still allowing the brand's iconic individual bottles to be prominently displayed. The result was the establishment of greater brand clarity for their competitively displayed product line.

Voss Water