Case Study: VF Corporation achieves a consistent corporate identity with Girvin

VF Corporation refreshes identity across 170 countries with Girvin

VF Corporation, a large global apparel and footwear company, faced a challenge with a fragmented and inconsistent execution of its corporate identity across its many brands and operations. To address this, they engaged the vendor Girvin for strategic branding and design services to update their logo and create a unified standard.

Girvin designed a new logo to carry VF's iconic heritage forward and created an extensive brand guidelines document to ensure consistent visual application. The solution was well-received internally, with the company's Director of Communications praising the work and noting the new mark would last for years to come. Girvin provided VF Corporation with a durable identity system set up for long-term success.

VF Corporation