Case Study: VF Corporation improves denim fit shopping with Girvin

VF Corporation improves Riders in-store fit experience with Girvin in 3rd year of partnership

The customer, VF Corporation, faced a challenge where consumers were confused when shopping for the right size and fit of their Riders brand jeans, undermining the brand's "perfect fit" promise. The vendor, Girvin, was hired to create a solution for VF's retail partners.

Girvin implemented a comprehensive merchandising and labeling program which included an interactive "perfect fit" kiosk, storytelling videos, large in-store graphics, and new hang tags with iconography. A communications director from Riders Apparel praised Girvin's work, noting they had been extremely pleased with the design elements and superior customer service over their three-year partnership.

VF Corporation