Case Study: Top Brands International achieves a distinctive luxury brand identity with Girvin

Top Brands International expands Luryx Duty-Free to 80+ stores with Girvin

Top Brands International, a Latin American duty-free retail brand group, needed a new unique and copyrightable name and brand identity for its expanding network of luxury shops. The challenge was to create a memorable name that would stand out in the luxury retail market across Latin America and the Caribbean. They engaged the strategic branding and design firm Girvin and its specialized Ideator® naming service to develop this solution.

Girvin's team developed the new brand name "Luryx" through a collaborative process of research and exploration into romance languages and luxury expressions. The solution included the name and a full logo design package for implementation across shopfronts, packaging, and merchandising. As a result, the brand successfully expanded to more than 80 stores throughout the region, with the new identity applied to all signage, country-specific websites, and materials.

Top Brands International