Case Study: Tomlinson Linen revitalizes its heritage brand with Girvin

Tomlinson Linen rebuilds heritage branding with Girvin after 30 years

Tomlinson Linen Service, a family-operated linen service in the Pacific Northwest, faced the challenge of rebuilding its brand to reflect its deep heritage dating back to 1917. They engaged the strategic branding and design firm Girvin to recapture the classic character of their original enterprise.

Girvin delved into the company's archives to design a new brand identity, including a hand-lettered logo based on the family crest, updated truck graphics, and a "GoGreen" environmental mark. The solution reintroduced the Tomlinson brand to Seattle and surrounding areas with a historically inspired presence not seen in nearly a century. The collaboration, lasting over 30 years, successfully returned the family's tradition to the streets with timeless style.

Tomlinson Linen