Case Study: Therm-a-Rest achieves bold brand and packaging refresh with Girvin

Therm-a-Rest grows specialty customer recognition to 93% with Girvin

Therm-a-Rest sought Girvin's help to develop strategic positioning, a new identity program, and packaging design for its innovative product line to strengthen its corporate presentation in the outdoor market.

Using its BrandQuest® workshop tools, Girvin worked closely with the Therm-a-Rest team to build a new messaging framework and design strategy, which was expressed consistently across all media and packaging. Market research indicated 93% recognition among specialty sporting goods customers, and the refreshed identity was designed to build on that strong foundation for future sales growth while retaining recognition among millions of loyal customers.

Therm-a-Rest