Case Study: Sunshine Botanicals achieves a nature-inspired brand refresh with Girvin

Sunshine Botanicals unifies branding with Girvin across 5 icon systems

Sunshine Botanicals, a natural skincare brand founded by esthetician Emily Fritchey, faced a challenge with branding that was bland and lacked visual ties to nature, despite the brand's scientific and natural ethos. The company engaged the strategic branding and design firm Girvin to revitalize its identity and infuse more natural elements into its presentation.

Girvin developed a comprehensive solution, creating a new logo, a warmer color palette, and a disciplined visual style that married nature and science. This included botanical illustrations, product category icon systems, and packaging and website design for a seamless brand experience. The client expressed extreme satisfaction with the beautiful and unified result, noting how hard the Girvin team worked to bring the refreshed brand to life.

Sunshine Botanicals