Case Study: State of Mind achieves a strategic cannabis brand identity with Girvin

State of Mind launches a city-by-city NY cannabis brand strategy with Girvin

State of Mind, a cannabis company, faced the challenge of developing a new brand and retail strategy based on medically sound principles for its farm-to-shelf sales and distribution, starting in New York. They engaged the vendor Girvin to address this need.

Girvin implemented its BrandQuest workshop to build consensus and explore the client's operations and vision. This process led to the creation of a core brand strategy and visual identity, including a finalized logo and monogram for State of Mind. The results provided the strategic direction needed for the company's city-by-city retail expansion plan.

State Of Mind