Case Study: Second Nature Brands Refreshes Snack Branding and Packaging with Girvin

Second Nature Brands refreshes packaging and brand identity with Girvin

Second Nature Brands, a snack food company, faced the challenge of realigning its position to better communicate its authentic, all-natural roots and updating its packaging for improved shelf presence. They engaged the vendor Girvin for strategic branding and design services to address this need.

Girvin implemented a comprehensive solution by helping the company redefine its brand story, strategy, and positioning. This included creating a new overarching brand identity named Second Nature Brands and redesigning the packaging for its Second Nature Snacks line with updated illustrations and a vibrant color palette. The result was an extremely happy client team, as noted in a testimonial, who were prepared to update all brand messaging and standards with the new guide provided by Girvin.

Second Nature Brands