Case Study: Pacific Northwest National Laboratory strengthens its brand and messaging with Girvin

Pacific Northwest National Laboratory develops 3 BrandQuest workshops with Girvin

Pacific Northwest National Laboratory (PNNL) faced a challenge in unifying its communications strategy to engage various audiences, from business partners to potential new hires. They also sought to create a warmer, more welcoming reception area that could serve as an exhibit space. To address this, they engaged the vendor Girvin and its BrandQuest® service.

Girvin conducted a series of strategic workshops to develop new core messaging and a vision statement for PNNL. The solution included creating comprehensive messaging constructs and visualizations for both in-person and online implementation. While specific metrics are not provided in the text, the new strategy was designed to powerfully communicate PNNL's brand messages and success stories.

Pacific Northwest National Laboratory