Case Study: Nintendo levels up game packaging and branding with Girvin

Nintendo launches 4 game platforms and 350+ packages with Girvin

Nintendo faced the challenge of driving early adoption for its new Gameboy system and required packaging that would successfully capture a gamer's sense of fun, action, and adventure. They hired the vendor Girvin as a strategic branding and design partner to address this need.

Girvin collaborated on product positioning and designed the product-group palette, seals, and packaging for both US and European markets. According to Nintendo's CEO, this packaging had a significant impact on sales. The vendor Girvin eventually assisted in the launch of four game platforms and over 350 individual game packages.

Nintendo