Case Study: MTI achieves a more human-centric, responsive website with Girvin

MTI launches a human-relevant new website with Girvin

MTI, a company in transition, needed to refresh its messaging and website to better align with its new positioning. Their challenge was to create a more intuitive, human-centric site with a coding solution that would allow for quick responsiveness. They engaged the strategic branding and design firm Girvin for this project.

Girvin collaborated with MTI's leadership to develop a new visual and messaging strategy centered on "true blue" as a metaphor for the company's "blue sky thinking." The solution was a cohesively branded website featuring people-forward imagery and a new coding structure. This resulted in a platform that more clearly communicated MTI's key positioning and provided its marketing team with a malleable web solution for easy content implementation.

MTI