Girvin
268 Case Studies
Case Study: King County Library System boosts community awareness with Girvin branding and design
A Girvin Case Study
King County Library System
The King County Library System (KCLS), a top-ranked public library system, faced a challenge where its community perceived it only as a place to get books, despite offering much more. To evolve its brand and communicate its diverse offerings, KCLS hired the vendor Girvin to assist with this strategic branding undertaking.
Girvin led KCLS through a BrandQuest® to crystallize its vision, resulting in a new brandmark, exterior signage for all 42 libraries, and newly designed library cards. The solution included a new tagline, "Turn to us. The choices will surprise you," to communicate opportunity. The client reported that the marketing guidelines developed by Girvin far exceeded expectations and were completed in an amazingly short time of less than three months.
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