Case Study: Heifer International achieves a consistent global brand with Girvin

Heifer International builds a world-wide mission brand with Girvin

Heifer International, a global nonprofit organization working to end poverty through sustainable agriculture, faced the challenge of aligning its public perception with its substantial mission. The organization engaged the vendor Girvin for a comprehensive analysis of its brand and to develop strategic branding and design solutions.

Girvin implemented a strategic solution that included building an effective naming structure and designing a new visual identity with guidelines for consistency across all platforms. This effort successfully shifted the perception of Heifer International for its recipients, donors, and partners. The client reported that the work from Girvin resulted in a globally integrated and consistent brand that is widely loved.

Heifer International