Case Study: Fluke Corporation achieves a globally integrated brand identity with Girvin

Fluke Corporation builds an ownable global brand with Girvin and PMS 123

Fluke Corporation, a technology company, sought a global brand refresh to better understand its customers and visually express its integrated systems worldwide. They engaged the vendor Girvin for strategic branding and design services to address this challenge.

Girvin implemented a comprehensive solution involving psychographic profiling to define two distinct user personas. This strategy informed the development of a new visual identity, including a redrawn brandmark, the trademarked Fluke Yellow color, and a dynamic photographic style. According to a Fluke Corporation director, Girvin was instrumental in creating a unique and ownable graphical identity and a system to manage it globally.

Fluke Corporation