Case Study: Fairmont Hotels unifies luxury resort branding with Girvin

Fairmont Hotels sells Hamilton Princess in under a month with Girvin

Fairmont Hotels approached Girvin with the challenge of unifying a group of disparate properties in Acapulco and Bermuda under a new strategic brand vision. The goal was to create a cohesive identity for these assets to enhance their value and guest experience.

Girvin implemented a comprehensive solution, beginning with a BrandQuest workshop to develop a new strategy. They created the Diamante Collection to holistically brand the properties, supported by new branding, marketing materials, and signage. This repositioning allowed Fairmont leadership to significantly increase the brands' value for investment; the renewed branding for the Hamilton Princess property supported its sale in under a month. Girvin also developed the brand strategy and identity for the Turtle Dunes golf club.

Fairmont Hotels