Case Study: Estée Lauder achieves more emotionally expressive perfume branding with Girvin

Estée Lauder Companies elevates perfume branding with Girvin

The Estée Lauder Companies, a celebrated global beauty brand group, sought to move beyond conventional and understated product branding. Their challenge was to create more emotionally-empowered treatments for their packaging, logos, and integrated brand expressions. They engaged the strategic branding and design services of vendor Girvin to achieve this.

Girvin implemented a solution focused on emotional interpretation and brand storytelling, particularly for perfume branding. Their work included the development of new logos and packaging designs that were described as elegant, lean, and graceful. The result was an authentic brand expression that maintained Estée Lauder's luxurious index, successfully meeting the client's strategic goals.

Estée Lauder Companies