Case Study: DD Allen Design achieves a bold new brand identity with Girvin

DD Allen Design

DD Allen, a prominent celebrity placemaking architect and interior designer in New York City, needed to establish her own independent practice after years of collaboration. Her challenge was to develop a complete new brand identity, including a name, design program, collateral system, and website. She engaged the strategic branding and design services of Girvin to accomplish this.

Girvin's solution involved collaborative team interviews that led to a new naming strategy, a strong color palette featuring a signature "DD Yellow," and a square-based grid design system. This new visual identity, including a square logo device, was applied across print, marketing collateral, and website design. The vendor, Girvin, successfully provided DD Allen Design with a structured and creative brand platform from which her luxurious architectural practice continues to operate.

DD Allen Design