Case Study: DAX Hair Care boosts sales and refreshes its brand with Girvin

DAX Hair Care grows sales over 2000% YOY with Girvin

DAX Hair Care, a longstanding brand for natural hair care products, faced the challenge of updating its 65-year-old brand identity to reflect its evolution into a brand for all hair types and ethnicities. They partnered with the vendor Girvin for a strategic branding and design solution to modernize their image and communicate their expanded market.

Girvin implemented a comprehensive solution including a logo refresh, packaging rebranding, and a new wave of social media and digital ads directing traffic to Amazon. The vendor also provides ongoing sales support for their global Amazon listings. This strategy resulted in a remarkable 2000% year-over-year sales increase for DAX during their first year of working with Girvin.

DAX Hair Care