Case Study: Collins Woerman achieves a bold new leadership identity with Girvin

Collins Woerman builds a new identity with Girvin in 2 founder-led collaborations

Collins Woerman, an architectural firm, faced the challenge of developing a new brand identity that would visually represent its leadership and the interactive nature of its work in placemaking and construction. The vendor, Girvin, was engaged to provide strategic branding and design services to create this new identity for use across signage and architectural plans.

Girvin's solution involved conducting collaborative workshops and interviews to design a new identity centered on the concept of "certainty," using an "O" as a symbolic point of intersection. This new branding was implemented across print, custom typography, and the company website, supported by a warm color palette to emphasize the human-centric nature of their work. The case study does not cite specific measurable results of the project.

Collins Woerman