Case Study: Ameristar Casinos achieves a distinctive spa brand experience with Girvin

Ameristar Casinos rolls out Ara Spa to 2 hotels with Girvin

The hospitality team at Ameristar Casinos engaged their longtime partners at Girvin to create a distinctive new spa brand from the ground up for their Black Hawk property hotel. The challenge was to develop a singular spa experience that matched the stellar quality of the new hotel.

Girvin developed the name "Ara," inspired by a southern constellation, and created the full brand identity including logo, signage, print, and packaging. The Ara Spa was such a success at the Ameristar Blackhawk hotel in Colorado that it was subsequently rolled out at the Ameristar St. Charles property as well. The CEO of Ameristar Casinos credited Girvin's professionalism, creativity, and efforts for the project's successful outcome.

Ameristar Casinos