Case Study: Informa PLC eliminates duplicate Salesforce contacts with Girikon

Informa PLC removes 100% of duplicate contacts with Girikon

Informa PLC, a global events and information services company, faced a challenge with duplicate contact records in Salesforce after importing data from third-party applications. This created a need for a specialized app to merge duplicates across entire account hierarchies. Girikon, a Salesforce consulting partner, was engaged to address this data integrity issue.

Girikon developed a custom Salesforce solution using Apex Batch processes to overcome the platform's standard limit of merging only three records at a time. The solution introduced a new merge screen and ensured related records were reassigned automatically, with the merged contact assigned to the top parent account. As a result, Informa PLC was able to eliminate all duplicate contact records, achieving a holistic and accurate view of their business data.

Informa PLC