Case Study: Hemsley Fraser reaches a new generation of leaders with Giraffe Social Media

Hemsley Fraser boosts video views with Giraffe Social Media

Hemsley Fraser, a company with over 30 years of experience in leadership development, faced the challenge of modernizing its social media presence to engage a younger, next-generation audience without losing the hard-earned credibility it held with its established base. The vendor, Giraffe Social Media, was tasked with updating how the brand showed up online.

Giraffe Social Media developed a new social media approach that modernized the content style and format, leaning into video and more dynamic content while keeping the substance rooted in the brand's expertise. This strategy successfully helped Hemsley Fraser reach and engage a new audience segment, as evidenced by significant increases in video views, link clicks, and overall engagements.

Hemsley Fraser