Case Study: Yliopiston Apteekki grows digital sales 10X with giosg Live Chat

Yliopiston Apteekki Uses giosg Live Chat to Grow Digital Sales by 10X

Yliopiston Apteekki, the University Pharmacy, wanted to deliver the same personalized, high-quality customer service online that it offered in its physical stores. To support online sales and provide one-on-one medical advice digitally, the company turned to giosg and its live chat solution, integrated into the online store for a seamless customer experience.

With giosg’s Live Chat, Yliopiston Apteekki added secure identification, basket functionality for prescription drugs, targeted messaging, and smart routing to pharmacists and cosmetologists. The results were strong: chat volume reached 200,000 in 2019, chat became the company’s most popular service channel, and digital sales grew more than tenfold over four years, with online sales up nearly 60% in 2019 alone.

Yliopiston Apteekki

Katariina Lehtinen

Manager of the Pharmaceutical Information Services unit