Case Study: UK Telco Brand achieves 5x higher conversions with giosg Live Broadcasting

Unveiling the Success of a UK Telco Brand's Live Broadcasting Solution

The customer, a UK telco brand, faced a challenge in digitally engaging customers and driving confident online purchases, especially after the closure of their physical shops due to COVID-19. Their goal was to create a seamless omnichannel experience and build customer trust. To address this, they partnered with the vendor giosg to implement a live broadcasting solution.

giosg's solution integrated live product broadcasts, allowing customers to watch, interact, and ask questions in real-time. This approach led to significant results for the telco, including a 5x increase in conversion rates, over 20,000 questions asked, and more than 2,700 hours of viewing time. The measurable impact demonstrated that viewers of the live broadcasts were far more likely to make a purchase.

Telco