Case Study: Suomalainen Kirjakauppa boosts customer engagement and sales with giosg

Suomalainen Kirjakauppa's Journey towards Enhanced Customer Experience

Suomalainen Kirjakauppa, a Finnish bookstore, faced the challenge of standing out in a competitive retail market and helping customers navigate its vast product range. To enhance its digital customer experience and increase sales, the company turned to the vendor giosg and its Interaction Builder tool to create more engaging and functional online interactions.

giosg implemented various interactive solutions, including an "Egg Hunt" discount game and a Mother's Day product recommendation tool. These features significantly boosted engagement, with the Egg Hunt achieving a 60% completion rate and the Mother's Day interaction converting 46% of users to product pages. The vendor's solutions helped Suomalainen Kirjakauppa drive website traffic, capture over 600 new newsletter subscribers, and ultimately increase sales.

Suomalainen Kirjakauppa

Ninja Tikkanen

Development Manager