Case Study: Citroën Spain achieves 58% conversion rate and 1,100+ pre-qualified leads with giosg

Successfully increased the number of pre-qualified leads coming through their website

Citroën Spain was struggling with a low‑converting website that failed to engage visitors or generate pre‑qualified leads for its dealer network as car buyers increasingly research and decide online. To boost digital engagement for launches like the new C3, Citroën Spain partnered with giosg and deployed its Conversational Marketing solution (One‑to‑Many and One‑to‑One) to connect web visitors with company representatives in real time.

giosg implemented live, no‑registration showroom sessions on Citroën.es—live video, messaging and lead‑capture flows that redirect viewers to sales teams or book test drives and offer one‑to‑one follow ups. The results were strong: 16% of online leads came from One‑to‑Many sessions in the launch month, more than 200 qualified leads in July from a single model, and overall Citroën Spain has achieved a 58% conversion rate, 1,100+ high‑qualified leads and a 97% customer satisfaction rate using giosg.

Citroën Spain