Case Study: ŠKODA UK achieves 48% test-drive conversion and boosts sales with giosg

SKODA UK Delivered over 2000 car tours and increased the number of leads sent to dealerships

ŠKODA UK was facing changing buyer expectations as customers increasingly research and build deals online across multiple devices and wanted to increase online sales leads and engage shoppers earlier in their decision journey. To address this, they launched the Škoda Live Tour — a Conversational Marketing/digital showroom experience powered by giosg — providing one-to-many live video tours staffed by a dedicated team of hosts and available across weekdays and weekends.

Using giosg’s Live Tour, ŠKODA UK connected web visitors directly to product hosts who could answer questions, schedule test drives and pass leads to dealers within an hour. The program delivered strong, measurable results: 38% of Live Tour visits converted to test-drive requests (rising to 48% in the first quarter), about 2,000 live tours completed, a 10% conversion from test drive to purchase, and a 95% customer satisfaction score — helping ŠKODA UK generate better-qualified leads and differentiate from competitors.

ŠKODA UK

Jonathan Pidsley

Digital Experience Manager