Case Study: a largest pharmaceutical manufacturing company increases HCP engagement with giosg

Multinational Pharma Manufacturer Increases Engagement with HCPs and Achieves 87% Success Rate

giosg worked with a largest pharmaceutical manufacturing company to improve engagement with healthcare professionals (HCPs). The company needed a better way to reach HCPs at the right time, simplify a difficult-to-browse webshop, and increase conversions while operating in a heavily regulated environment.

Using giosg’s HCP engagement platform, the company added timely pop-ups and other interactive elements to its HCP portal, with Salesforce integration to capture data. giosg helped improve user experience and conversions across devices, and the company reported an 87.12% success rate, along with stronger engagement and easier ordering of materials.