Case Study: Luhta achieves 3.7% sales conversion and boosts campaign sales with giosg shoppable videos

Luhta - Customer Case Study

Luhta, a Finnish sports and fashion clothing company, wanted to boost campaign performance and make better use of existing marketing content to drive sales and excitement for its Ice Hockey World Championship 2022 project. To achieve this, Luhta partnered with giosg to explore interactive, commerce-enabled video experiences.

giosg implemented shoppable videos that added clickable product cards to Luhta’s video content; the campaign generated 7,800 clicks, a 5.6% click-through rate, and a 3.67% sales conversion rate from visitors who clicked the product cards, delivering a measurable uplift in campaign sales.

Luhta