Case Study: A1 Telekom Austria Group boosts online sales and customer engagement with giosg

Live Engagement Revolution A1 Group's giosg Strategy Activated

The A1 Telekom Austria Group, a leading telecommunications provider in Central and Eastern Europe, sought to revolutionize its customer interactions and provide a more modern, flexible, and personalized online shopping experience. Their challenge was to effectively engage with online customers, convey the value of their products, and ensure a seamless service level across all channels. To address this, they partnered with the vendor giosg to implement its live engagement tools, known as the A1 Live Shop.

giosg provided a solution that enabled A1 sales representatives to connect with online visitors through real-time features like live video calls and one-to-one personal service. This created an innovative digital sales channel that blended the best of offline and online experiences. The implementation by giosg delivered impressive, measurable results company-wide, including significantly increased conversion rates (reaching up to 40% in Croatia), a rise in average basket size by 30% in Austria, and Net Promoter Scores that rivaled those of physical retail stores.

A1 Telekom Austria Group

Alejandro Plater

Chief Operating Officer