Case Study: K-Auto boosts online car sales with giosg live chat

K-Auto Closes Over 250 Car Sales by Taking Sales Online

K-Auto, a car sales and maintenance company, faced the challenge of converting website visitors into leads in an industry where customers research online. They needed a solution to engage different types of visitors—those looking to buy new cars, used cars, or book maintenance services—and required a cost-effective way to staff this support outside of regular business hours. They turned to the vendor giosg for their live chat service to address this.

giosg implemented a proactive live chat solution with automated greetings and targeted messages to engage visitors on specific pages. They used K-Auto's own sales reps for complex used car inquiries and a separate specialist team for maintenance chats, while a callback form handled after-hours leads. This solution, provided by giosg, successfully closed over 250 car sales in a single year and significantly increased the conversion rate for maintenance bookings, while also optimizing resource use and improving the customer experience.

K-Auto

Martti Muona

Senior Vice President