Case Study: Fiat achieves higher pre-sales and more dealership leads with Whisbi

Is it possible to sell cars through the Internet? See what Fiat came up with.

Fiat Chrysler Automobiles, one of the world's biggest automotive groups, faced the challenge of a long car sales cycle. Their website served as a starting point for many customers, but it offered a passive, brochure-like experience that failed to capture initial interest and drive quality leads to their physical dealerships. They partnered with vendor giosg and implemented their Whisbi Conversational Marketing platform to create a more personalized and interactive first contact with online visitors.

The giosg solution provided a virtual dealership experience by integrating real-time communication tools like co-browsing, live video, and phone calls with sales representatives. This allowed Fiat to present personalized offers and book test drives instantly, building trust and engagement remotely. The implementation yielded significant results, including a 26% conversion rate, a 110% increase in presales, and an 89% customer satisfaction rate, ultimately driving more qualified leads to their showrooms.

Fiat

Juan Miranda

Digital & CRM Manager