Case Study: IDA WARG Beauty boosts engagement and conversion with giosg

A giosg Case Study

IDA WARG Beauty Achieves 65% Conversion Rate with Giosg's Product Quiz

IDA WARG Beauty, a beauty brand, wanted to strengthen loyalty and community while collecting more customer data through its own channels. Working with giosg, they looked for a way to improve website engagement and increase email subscriptions, using giosg’s Interaction Builder for interactive content.

giosg implemented a product recommendation quiz and a Beauty Awards competition, both aimed at engaging visitors and capturing leads. The competition ran for 6 days and drew 800 visitors, with 31% voting and submitting contact details, while the always-on hair care quiz achieved a 65% completion rate among interested visitors, helping IDA WARG Beauty boost conversions with personalized product recommendations.

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