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79 Case Studies
Case Study: Iberdrola boosts online conversions with Whisbi
A giosg Case Study
How utilities companies can increase online sales conversion with Conversational Marketing
Iberdrola, one of the world’s largest utilities, was struggling to convert online visitors into customers. Its digital sales process was complex, its offers were hard to understand, and its self-service forms created frustration rather than trust, making it difficult to increase online conversions and improve the customer experience. Vendor giosg supported Iberdrola with conversational marketing capabilities to address these challenges.
giosg implemented an interactive conversational marketing solution that connected website visitors with company representatives through real-time messaging, voice, video, co-browsing, and chatbot-style support. This helped Iberdrola explain offers more clearly, assist with forms, and build trust through face-to-face digital interactions. The results were strong: a 215% increase in conversion rate, a 100% increase in average value per customer, and a 98% customer satisfaction rate.
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