Case Study: Toyota achieves a high-converting lead-generation machine and surging test-drive bookings with giosg

How Toyota created a lead-gen machine through Whisbi

Toyota, the global automotive manufacturer, faced rising online buyer expectations and friction in converting web research into showroom visits and sales. To modernize its digital sales funnel and offer real-time, mobile-friendly assistance, Toyota engaged giosg to deploy a conversational-sales solution (a One-to-One interactive, omnichannel platform integrated into its online showroom).

giosg implemented the platform with a small team (two agents and one coordinator), a quick code-based install and mobile-optimized features like click-to-call and scheduled callbacks, going live in under five weeks. The giosg solution drove measurable results: 56% of leads booked test drives, 413 test drives for the C‑HR launch in one month, 95% customer satisfaction, average monthly leads of 360, ~200 test drives per month and average campaign revenue of €240,000 (versus €120,000 with standard chat); giosg continues to deliver more than 200 test drives to Toyota dealerships each month.

Toyota