Case Study: UK Telco brand achieves 5x increase in conversion with giosg

How this telecom brand is building confident purchases with their customers online

UK Telco brand faced the challenge of engaging customers digitally after COVID-19 store closures while preserving its omnichannel strategy and building "confident purchases." They partnered with giosg to deploy a live broadcast (Engage) solution that knits online and physical channels together and enables real-time presenter–viewer interaction.

giosg’s live broadcasts let customers watch product demonstrations, ask questions live, and get expert advice, which raised attributable conversions and purchase confidence. Between October and December 2019 the UK Telco brand reported a 5x increase in conversion rate, a 26% accessory attachment rate, 16% engaged viewers, over 20K questions asked, and 2,700+ hours of viewing time, leading the company to make giosg’s live platform a permanent channel.