Case Study: Bahia Principe Hotels & Resorts boosts online sales conversion with giosg Conversational Marketing

How the luxury hotel chain increased its online sales conversion rate by switching to Conversational Marketing

Bahia Principe Hotels & Resorts, a luxury hotel chain, wanted to increase online sales and generate more qualified leads by improving their digital customer experience. A key challenge was overcoming the barrier of online purchases, where customers required reassurance and real-time advice during the research and booking process. They partnered with the vendor giosg and implemented their Conversational Marketing platform to better serve these online customers.

The giosg solution enabled real-time, live video connections between web visitors and agents in under six seconds, recreating an in-person agency experience online. This engagement increased the hotel chain's online sales conversion rate by 35% and resulted in an impressive average ticket value of $1,597. The platform's callback feature and omnichannel capabilities further ensured they could effectively serve a global audience.

Bahia Principe Hotels & Resorts

Juan Campins

Ecommerce & Direct Sales Corporate Director